Formula 1 continues to rev up excitement for its fans and collectors by renewing its exclusive trading card and sticker partnership with Topps, a subsidiary of Fanatics. This strategic move aims to maintain a strong connection with its devoted followers by offering unique collectibles that celebrate the prestigious international racing series.
Since taking on the role of official trading card licensee for Formula 1 in 2020, Topps has been at the forefront of producing captivating trading card and sticker collections featuring drivers from the Formula 1, Formula 2, and Formula 3 series. The multi-year extension of this partnership solidifies Topps’ position as a key player in bringing the thrilling world of Formula 1 to life through collectibles.
As part of the renewed agreement, Topps will continue crafting special trading card and sticker collections that showcase the talent and excitement of Formula 1 racing. Fans can expect to see their favorite drivers and teams immortalized in these collections, further amplifying the connection between enthusiasts and the sport they love.
Moreover, the collaboration will see Topps participating in various FIA Formula One World Championship Grand Prix events in 2024, kicking off with the Austrian Grand Prix. Attendees at these events can anticipate exclusive opportunities to add coveted trading cards to their collections, making each race weekend even more memorable and engaging.
Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their excitement about the renewal of this partnership. Prazer and Smith emphasized how this collaboration plays a vital role in expanding the Formula 1 fan base and providing enthusiasts with innovative ways to connect with the sport.
By offering unique and high-quality collectibles, Formula 1 and Topps aim to create unforgettable experiences for fans, fostering a deeper appreciation for the sport and its competitors. While the exact duration of this renewed partnership remains undisclosed, the commitment to enhancing the fan experience through special products and programs is clear.
As Formula 1 races ahead into the future, the continuation of its exclusive trading card and sticker agreement with Topps promises to keep fans on the edge of their seats, eagerly anticipating the next thrilling collectible release. With a shared passion for excellence and innovation, Formula 1 and Topps are set to deliver a winning combination of excitement and entertainment for collectors worldwide.