The world of collectibles has found a new darling in the form of graded magazines, with a particular focus on iconic issues of Sports Illustrated. Certified Collectibles Group (CGC), a pioneer in the magazine grading business for the past 15 years, has meticulously evaluated over 28,000 copies of Sports Illustrated, signaling a surge in interest in these preserved slices of sports history.
One standout moment in the market’s history was the sale of a 9.8 graded newsstand edition of the December 10, 1984, Sports Illustrated issue showcasing Michael Jordan’s debut with the Chicago Bulls. This edition, titled “A Star is Born,” set a precedent by fetching a top price of $126,000, setting the bar high for graded magazines. With over 2,000 Sports Illustrated issues graded at 9.8, it’s clear that collectors value both the publication’s content and its historical significance.
However, the current record might soon be eclipsed by a groundbreaking event in magazine grading. In a move that could redefine the market, CGC recently bestowed a coveted 9.9 grade upon a December 2022 issue of Sports Illustrated featuring soccer sensation Kylian Mbappé just ahead of the 2022 World Cup. Submitted by a collector from the Midwestern United States, this magazine has become the first Sports Illustrated issue to achieve a perfect 9.9 grade. Now, it is up for grabs at an auction conducted by Goldin Auctions, generating substantial buzz within the collecting community.
Recognizing the potential of graded magazines, Goldin Auctions has dedicated a special category to these items, acknowledging their cultural and historical significance. The appeal of these magazines transcends sports fandom, attracting photography enthusiasts who appreciate the notable photographers behind the iconic covers featured in Sports Illustrated over the years.
The highlighted issue showcasing Kylian Mbappé is not the only gem up for grabs at the auction. Among the other prized items are a 1965 Topps Mickey Mantle card graded at 8.5, a rare 1956 Floyd Patterson card graded at 9.0, a 1989 issue of SI for Kids with Michael Jordan graded at 9.6, and a signed Muhammad Ali cover from 1967, each adding to the allure of the auction.
While many graded magazines find their way to eager buyers through platforms like eBay, where a staggering 6,000 listings can be found, notable sales also take place at specialized auctions. One example is the recent sale of a CGC 9.6 graded Sports Illustrated issue featuring soccer legend Pele from 1975, which garnered an impressive $25,000 in March 2023. Additionally, a Mike Tyson cover from 1986 graded at 9.0 fetched over $11,000 in the previous year. Remarkably, in the last year, four of the top six highest-selling graded Sports Illustrated magazines on eBay featured the legendary Michael Jordan on their covers, underscoring the enduring popularity of the basketball icon among collectors.
The surge in interest towards graded magazines reflects the evolving tastes of collectors and indicates the expanding landscape of sports memorabilia as a lucrative investment opportunity. As the auction for the CGC 9.9 graded Sports Illustrated issue featuring Kylian Mbappé unfolds, it serves as a testament to the enduring appeal and value of preserving sports history through these meticulously graded and preserved magazines.