Richmond Football Club, a powerhouse in the AFL with 13 premierships under its belt, has struck a momentous deal with Fanatics, a prominent global digital sports platform, to revolutionize the fan experience for Tigers supporters worldwide.
The collaboration involves the rollout of a revamped online store and a modernized in-person club shop, granting Richmond fans access to an extensive selection of officially licensed merchandise. From guernseys to training wear, headwear, and fan apparel, supporters can now indulge in the most diverse range of Richmond-themed products ever made available. The Roar Store, nestled at Punt Road, is now exclusively managed by Fanatics, ensuring top-notch service for all patrons.
The newly introduced online Roar Store harnesses Fanatics’ cutting-edge Cloud Commerce Platform (CCP) to offer Tigers fans an unmatched shopping journey. Boasting high-definition product showcases, a seamless checkout process, multiple language preferences, and swift access to new releases, the platform caters to the needs of customers shopping online or via mobile devices.
This partnership epitomizes Fanatics’ expanding presence in Australia, kickstarting with a groundbreaking league-wide agreement with the AFL last year and subsequently broadening to include collaborations with the likes of the Essendon Football Club and Rugby Australia.
Dino Imbriano, the General Manager of Consumer Business at Richmond Football Club, conveyed his excitement about the venture: “In seeking innovative ways to engage fervent Tigers supporters globally, teaming up with Fanatics, a trailblazer in this domain, was a natural choice. We are thrilled to unveil our fresh online and in-store outlets and an extended merchandise range that we believe will set a benchmark in the league.”
Tyler Emsden, the Director of Business Development for Australia & New Zealand at Fanatics, echoed the sentiment, saying, “Teaming up with Richmond Football Club, which shares our dedication to excellence and fan-centric values, is incredibly rewarding. Our local Melbourne team is collaborating closely with the club to deliver a first-rate retail experience for Tigers enthusiasts worldwide, ensuring that irrespective of their location or shopping method, they can proudly back the Yellow and Black.”
This groundbreaking alliance between Richmond Football Club and Fanatics pledges to offer an unparalleled shopping experience and a vast array of merchandise for Tigers fans, enabling them to demonstrate their allegiance to the team on a global scale.